Definition

Inside sales refers to selling performed remotely, from inside of the seller’s premises.

Example sentence

The CEO was not happy with the inside sales department’s performance and advised the department manager to better align the selling process with the company’s marketing strategy.

Comment

Inside sales can be distinguished from outside sales, which constitute selling performed outside, especially at the customer’s premises. Despite its certain similarities to telemarketing, inside sales is considered separate from telemarketing inasmuch as it is intended to be more sophisticated and to target also large B2C and B2B selling opportunities. With the advancements in information and communication technology, most sales have become inside sales and even outside sales are frequently assisted by the inside sales efforts.

Definice

Jako „inside sales“ se označuje prodej prováděný vzdáleně z prostor prodejce.

Příklad použití ve větě

Generální ředitel nebyl spokojen s výkonem oddělení inside sales a poradil manažerce oddělení, aby se soustředila na lepší sladění prodejního procesu s marketingovou strategií společnosti.

Poznámka

Inside sales lze postavit do protikladu k outside sales, což jsou prodeje prováděné venku, zejména v prostorách zákazníka. Navzdory určité podobnosti s telemarketingem se inside sales však považuje za oddělené od telemarketingu, jelikož má být sofistikovanější a cílit také na velké B2C a B2B prodejní příležitosti. S pokrokem informační a komunikační technologie se většina prodejů stala inside sales, i dokonce outside sales mají často asistenci ze strany inside sales.

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