Its core competency is what a company does best in accordance with the capabilities and other resources at its disposal and contributes most to its competitive strength within its market.
The angel investor recommended that ReDrone identify its core competencies and focus in on continuing to develop those rather than attempt to compete on the basis of price.
Core competency is a concept encompassing a partially intangible combination of skills, assets, and technologies at a company’s disposal and enabling it to create core products and/or services. Ideally, this competency will be substantially unique to the company. A unique and well-developed core competency can enable a company to achieve and maintain a competitive advantage while strategically positioning itself within its market.
Klíčová kompetence společnosti je to, co společnost umí nejlépe v souladu se schopnostmi a dalšími zdroji, které má k dispozici, a co nejvíc přispívá k její konkurenceschopnosti na trhu.
Andělský investor doporučil společnosti ReDrone identifikovat své klíčové kompetence a zaměřit se na jejich další rozvoj namísto toho, aby se pokoušela konkurovat na základě ceny.
Klíčové kompetence jsou koncept, který zahrnuje částečně nehmotnou kombinaci dovedností, aktiv, a technologií, které má společnost k dispozici a které jí umožňují vytvářet klíčové produkty (a/nebo služby). V ideálním případě tyto kompetence také budou do určité míry pro tuto společnost unikátní. Unikátní a dobře rozvinutá klíčová kompetence společnosti umožní získat a udržet si konkurenční výhodu a strategicky se umístit na trhu.
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